http://www.lecherchemidi.com/index.php/blog/ Welcome to the Le Cherche Midi Blog. Here, we will speak our mind on the world of fragrance, innovation, and inspiration! en info@lecherchemidi.com Copyright 2010 2010-01-12T22:11:30+00:00 http://www.lecherchemidi.com/index.php/blog/view/54/ http://www.lecherchemidi.com/index.php/blog/view/54/#When:22:11:30Z As readers of the blog and visitors of our website know, we’re dedicated to ensuring that our fragrances are nothing short of perfect. Often it’s hard to envision what a fragrance smells like, so we’ve created a visual mood board showing scent inspiration. The first in the series is our current Winter Warmer - Le Cherche Midi No. 20. 2010-01-12T22:11:30+00:00 http://www.lecherchemidi.com/index.php/blog/view/53/ http://www.lecherchemidi.com/index.php/blog/view/53/#When:16:20:34Z 2010-01-11T16:20:34+00:00 http://www.lecherchemidi.com/index.php/blog/view/51/ http://www.lecherchemidi.com/index.php/blog/view/51/#When:22:18:17Z It's the Season for Giving! We've put together a guide of some of our favorite gift ideas just for you. Enjoy! 2009-12-14T22:18:17+00:00 http://www.lecherchemidi.com/index.php/blog/view/52/ http://www.lecherchemidi.com/index.php/blog/view/52/#When:22:32:45Z Over the last month we’ve had amazing feedback about our products on blogs, on the Facebook page and on Twitter. We’ve highlighted some of them here — it’s always great to hear about what you think of our fragrances. Keep the reviews coming and feel free to comment on your favorite fragrance page! You can also read more reviews: on our Facebook Fan page and on Twitter. 2009-11-20T22:32:45+00:00 http://www.lecherchemidi.com/index.php/blog/view/34/ http://www.lecherchemidi.com/index.php/blog/view/34/#When:20:56:11Z I came across this article a few days ago and thought it was of great interest. A school in England has started using scents as a clever way of communicating to children with multisensory impairments. Sofia’s world is largely a dark and silent one. As a blind and deaf child of 9, her sense of smell is one of the few means by which she can interpret the landscape.And what she is smelling today, on a small, laminated square, is the seaside. The ozonic scent of salty air, wet sand, seaweed and ocean spray has been replicated and impregnated on to a scrap of paper. 2009-11-16T20:56:11+00:00 http://www.lecherchemidi.com/index.php/blog/view/33/ http://www.lecherchemidi.com/index.php/blog/view/33/#When:20:52:12Z I’d like to take a moment to address an issue that affects many consumers today:  why are fine fragrances so expensive? The fact of the matter is that most fine fragrances on the market are priced the way they are because of expensive marketing campaigns, packaging, and mark-ups rather than the fragrance itself.  When creating a fragrance, one of the parameters that can be carefully controlled throughout the entire process is the cost of fragrance oil, which is calculated in dollars per kilogram.  For many companies, this price is a larger determinant in the fragrance development than creative direction, as companies set these prices at levels that work best in a spreadsheet rather than the fragrance itself.  So unless extremely rare and expensive raw materials are being used, which is rarely the case, the fragrance oil can remain at a pre-determined price level throughout development and production. 2009-11-09T20:52:12+00:00 http://www.lecherchemidi.com/index.php/blog/view/38/ http://www.lecherchemidi.com/index.php/blog/view/38/#When:21:18:26Z Le Cherche Midi was recently introduced to a great cause that we immediately acted on and wanted to let you know about: Donate to a Diva. The holiday season is fast approaching and for years, Cindy Tawiah’s salon, Shades of U, has hosted residents from local battered women’s shelters for a day of pampering. 2009-10-23T21:18:26+00:00 http://www.lecherchemidi.com/index.php/blog/view/37/ http://www.lecherchemidi.com/index.php/blog/view/37/#When:21:13:29Z Today, we were featured on Lovely Package - a website that showcases beautiful and innovative packaging design from all over the world. 2009-10-20T21:13:29+00:00 http://www.lecherchemidi.com/index.php/blog/view/36/ http://www.lecherchemidi.com/index.php/blog/view/36/#When:21:11:40Z We live in a world of stimulation overload.  Buzzing, beeping, chirping, chattering, flashing, blinking - we are constantly bombarded by sights and sounds that divert our attention through a sea of stimulus at an ever increasing pace.  So when I began to explore the sense of smell through Le Cherche Midi, I was surprised and exhilarated to be awakened to a whole new world – one that I’ve been living in my entire life. From an early age, we are taught how to make and hear sounds, how to see and interpret colors, but we are never really taught how to understand and identify smells. 2009-10-14T21:11:40+00:00 http://www.lecherchemidi.com/index.php/blog/view/35/ http://www.lecherchemidi.com/index.php/blog/view/35/#When:21:04:41Z Nothing captivates, intrigues and fascinates like a perfectly formulated fragrance. So then imagine the reactions and possibilities if you had a scent that was uniquely composed just for you. 2009-10-09T21:04:41+00:00